| Date | Event |
| 1/8/2025 | Conflict Resolution - 4 Part Series FREE: for any ETP member, for more information contact - etp@butte.edu 4-part series, 8:30 am - 11:30 am
Conflict Resolution 1: Gain clarity about the 5 main sources of conflict. Identify patterns that emerge in your role based on these root causes of conflict. Learn specific communication techniques for minimizing conflict in these areas. Focus on productively resolving conflict while minimizing negative outcomes and maximizing positive outcomes. Conflict Resolution 2: Understand the strengths and limitations of each conflict resolution strategy. Identify your natural conflict style and think about the natural styles of your coworkers. Improve your conflict resolution skill set by applying the best strategy for the situation and people involved. Conflict Resolution 3: Understand and utilize the conflict dialog guidelines. Face conflicts with a focus on mutual understanding through discussion and action plan development for long-term resolution. Become educated on how to consistently demonstrate behaviors that minimize conflict in the workplace and identify how to facilitate productive difficult conversations. The three primary components of facilitating difficult conversations, eight defusing skills and six resolving skills will be shared and discussed. Conflict Resolution 4: Minimize conflict in the workplace by identifying challenging behaviors on your team and learning techniques on how to appropriately respond to those behaviors. How to use fact-based communication to minimize emotional exchanges. Identify how various personality styles may be adding to increased conflict. Learn about your specific work style, various work style’s strengths and weaknesses and how to increase productivity when working with all styles. more info... |
| 1/8/2025 | Using AI for Your Business Marketing Artificial Intelligence (AI) has become increasingly beneficial to businesses and our communities as a whole. However, very few people understand how to use AI to help them in their marketing and other business strategies. We will take a deep dive into using AI to develop marketing strategies, content, and will take a step-by-step approach to developing an AI generated marketing strategy. more info... |
| 1/9/2025 | Introduction to Digital/Online Marketing This workshop will focus on discussing introductory methods of digital and online marketing. You will learn the basics about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), as well as mobile, affiliate, and online ad marketing. In this class, you will be provided real-world examples of which type of marketing may best fit your marketing goals, as well as ideas for your future marketing needs. This class is perfect for individuals who are either first getting started in digital/online marketing, or those who would like a little more information on how to develop their current digital/online marketing. more info... |
| 1/16/2025 | How to Use Facebook & Instagram Ads to Grow Your Business In this 2-hour presentation, we will dig into what makes advertising profitable OR a money pit and how to best avoid the pitfalls that many businesses make. This training will include: The Do’s and Don’ts about your Pricing Model, and how to use it for effective Ads The ONE THING that does not show up on Facebook or Instagram but is the secret to Profitable Ads The FOUR numbers you must track to make or break your profitability when advertising on Facebook and Instagram How to KNOW exactly how much money you are making from your Ads and avoid the guessing game. Understanding profit strategies for brick and mortar and service businesses Learning the types of business that SHOULD NOT be advertising online Sharing information on Ads and online copy that are leads and sales generators How to identify the correct target market for your Ads A step-by-step planner for orderly planning to ensure your online campaign has the biggest chance for success more info... |
| 1/17/2025 | Lean Principles FREE: to ETP members, for more information contact- etp@butte.edu Lean applies to every employee role in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization. Lean thinking changes the focus of management from optimizing separate technologies, assets, and vertical departments to optimizing the flow of products and services through entire value streams that flow horizontally across technologies, assets, and departments to customers. Lean Principles is the foundation course for all other Continuous Improvement topics. more info... |
| 1/23/2025 | The Basics of Bookkeeping Learn basic concepts for setting up your bookkeeping and develop an understanding of financial statements to better manage your business. Learn and understand common terms used in bookkeeping so you can converse confidently with lenders and financial advisors. Learn key concepts for good record keeping for your business. more info... |
| 1/28/2025 | How to Use Facebook & Instagram Ads to Grow Your Business In this 2-hour presentation, we will dig into what makes advertising profitable OR a money pit and how to best avoid the pitfalls that many businesses make. This training will include: The Do’s and Don’ts about your Pricing Model, and how to use it for effective Ads The ONE THING that does not show up on Facebook or Instagram but is the secret to Profitable Ads The FOUR numbers you must track to make or break your profitability when advertising on Facebook and Instagram How to KNOW exactly how much money you are making from your Ads and avoid the guessing game. Understanding profit strategies for brick and mortar and service businesses Learning the types of business that SHOULD NOT be advertising online Sharing information on Ads and online copy that are leads and sales generators How to identify the correct target market for your Ads A step-by-step planner for orderly planning to ensure your online campaign has the biggest chance for success more info... |
| 1/29/2025 | Unlocking Global Markets for Businesses Growth According to the World Trade Center, "...70% of global purchasing power is outside of the United States, exporting companies grow two to four times faster, are 17% more profitable, 8.5% more productive, are more resilient, and survive longer in competitive markets...!" Attend both or Part 1 or Part 2 of this event to learn how exporting can be part of your strategic business plan. You will learn: How to access global markets. The benefits of growing internationally. How the World Trade Connect Incubator and Accelerator Programs can support your international growth. PROGRAM HIGHLIGHTS: World Trade Connect - Two District Programs: The Incubator! Part 1 A dynamic, 90-minute program for the “Export Curious” (no experience and interested in learning more). Provides an insightful overview of the key factors to consider when preparing your business for international markets. Includes a comprehensive self-assessment to evaluate your business readiness for global success. The Accelerator! Part 2 Export Viable/Ready (specific interest in expanding internationally), or Existing/Accidental Exporters (exporting on a small scale and interested in expanding). A 10-week virtual program designed to help businesses expand internationally with a structured, supportive approach. One-on-one business consulting customized for your business. Funding Opportunities: Pitch to receive up to $7,500 in funding. Market Research Assistance: Identify promising markets. Website Globalization Assessment: Market to a global audience. Take your first step towards global growth! Attend one or both parts of this event! more info... |
| 1/30/2025 | Navigating HR: Survival Toolkit for New and Non HR Managers - 4 Part Series FREE: To ETP members, for more information contact- Etp@butte.edu 4-part series, 1/30, 2/13, 2/27, 3/13, 9 am - 12 pm Are you a new manager? Have you been managing employees but feel like you still struggle to effectively address performance issues? Can you differentiate between what is a simple issue that you can address versus something that requires the help of HR or a legal professional? Do you wonder if there’s a more effective way to address employee misconduct? If your answer to any of the above questions is yes, this series is for you! We have developed a comprehensive set of classes that will help new and existing managers examine what it means to be a manager and learn how to navigate common personnel issues. Through this series of courses, you can learn to become a more effective manager in today’s complex business environment. Classes consist of a mix of lecture and hands-on learning. After learning the principles of management, you will get an opportunity to immediately tackle common employment problems and practice your approach to managing others in a supportive learning environment. By hearing, seeing and doing, you can learn to be a more confident, effective manager of personnel. more info... |
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